Looking to add a little sweetness and kawaii flair to your snack collection? Japanese candy and confectionery are not just tasty—they’re a cultural experience. From playful packaging to unique flavors like matcha, yuzu, and sakura, Japan’s sweet treats have taken the world by storm.
Whether you’re nostalgic for your travels in Tokyo or just exploring new flavors, you don’t need a passport to indulge. We’ve rounded up the best Japanese candies and snacks available on Amazon—perfect for first-timers and seasoned fans alike.
Let’s unwrap the best of Japan, one bite at a time.
1. Hi-Chew – The Addictive Chewy Fruit Candy
Why It’s a Favorite:
Think of it as Japan’s answer to Starburst—but smoother and juicier. Hi-Chew is soft, stretchy, and comes in an exciting variety of flavors including grape, green apple, mango, and even yogurt.
Best-Sellers on Amazon:
- Hi-Chew Assorted Fruit Flavors Pack
- Hi-Chew Tropical Mix
- Hi-Chew Superfruit Pack
Perfect For:
Lunchbox treats, car snacks, or sharing with friends.
2. Pocky – Japan’s Iconic Biscuit Stick
Why It’s a Favorite:
A global sensation, Pocky features biscuit sticks coated in chocolate, strawberry, matcha, and dozens of other seasonal flavors. It’s crunchy, sweet, and incredibly snackable.
Best-Sellers on Amazon:
- Pocky Chocolate and Strawberry Multipack
- Pocky Matcha Green Tea Cream
- Limited-Edition Almond Crush
Perfect For:
Afternoon tea, party platters, or Instagram-worthy treats.
3. Kasugai Gummy Candy – Real Fruit Flavor from Japan
Why It’s a Favorite:
These gummies are made with real fruit juice and have a firm, juicy texture. Popular flavors include lychee, melon, grape, and mango. They’re individually wrapped, making them great for portion control.
Best-Sellers on Amazon:
- Kasugai Lychee Gummy
- Kasugai Melon & Mango Gummy Variety Pack
Perfect For:
Gifting, travel snacks, or health-conscious sweet cravings.
4. Meiji Chocolate – Classic Japanese Indulgence
Why It’s a Favorite:
Meiji is Japan’s heritage chocolate brand, known for its smooth milk chocolate bars and adorable packaging. Their Hello Panda biscuits—cream-filled crunchy cookies—are also a fan favorite.
Best-Sellers on Amazon:
- Meiji Milk Chocolate Bar
- Meiji Hello Panda Assorted Flavors
- Meiji Apollo Strawberry Chocolate
Perfect For:
Classic chocolate lovers or anyone exploring Asian candy.
5. Mochi – Sweet, Soft, and Chewy Rice Cakes
Why It’s a Favorite:
Mochi is a traditional Japanese rice cake, often filled with sweet bean paste, fruit, or cream. Modern packaged mochi on Amazon now comes in flavors like matcha, red bean, taro, and even ice cream variations.
Best-Sellers on Amazon:
- Japanese Mochi Dessert Assortment Box
- Royal Family Mochi (Matcha, Mango, and Taro Mix)
Perfect For:
Gifting, cultural experiences, and dessert lovers.
6. DIY Candy Kits – Fun for Kids and Kids-at-Heart
Why It’s a Favorite:
Japanese DIY candy kits like Popin’ Cookin’ are interactive, edible fun. From mini sushi and burgers to ramen sets, they offer a creative twist on candy making.
Best-Sellers on Amazon:
- Popin’ Cookin’ Tanoshii Sushi DIY Kit
- Kracie Candy Ramen Kit
Perfect For:
Family activities, parties, or educational fun with food.
Bonus: Japanese Ramune Soda
While technically not candy, Ramune soda is the perfect fizzy partner to your sweets. It comes in glass bottles with a marble seal and fun flavors like melon, lychee, and blue Hawaii.
A Taste of Tokyo, Delivered to Your Door
Japanese candy is more than just a snack—it’s a window into a culture that celebrates flavor, texture, and presentation. Whether you’re craving chewy, crunchy, fruity, or fizzy, Japan’s confectionery world has it all.
At Nomadic Treats, we bring global delights straight to your screen. Ready to explore? Start with these bestselling Amazon picks and discover why Japanese sweets are so much more than cute packaging.
